Anton
Brand

Every mark means something.

A mind, a name, and a pulse that never stops. Here's what they mean, and how to use them well.

AntonThe Anton lockup
Three parts, one idea
Files

Take the real thing.

Mostly ink and air. Colour is the signal.

The blue-to-green accent marks one word at a time, never a whole line. Pulse green belongs to the period and to anything live.

Three voices, never more
Handle with care

Do

  • Give the logo room: clear space at least the height of the “A” on every side.
  • Keep the full logo at 120px wide or more; below that, use the mark.
  • Use the reversed files on dark or photographic backgrounds.
  • Write the name as Anton. The legal name, Anton Payments Inc., is for contracts and copyright lines.

Don't

  • Recolour the period. It is always Pulse green.
  • Separate the period from the name, or add one where it isn’t.
  • Redraw, stretch, rotate or re-type the wordmark.
  • Add shadows, outlines, gradients or effects to the logo.
  • Place the logo on busy backgrounds where it can’t breathe.

Telling our story? Talk to us first.